According to Salesforce’s 2024 State of Sales report, sales teams are combining tools and strengthening data security to reap the benefits of AI. Following a global survey of 5,500 sales professionals, the report’s four main findings are as follows:
Mounting pressure: Sellers are struggling due to marketplace demands and not enough production. However, sales teams continue to overcome challenges in order to expand. Over the last year, 79% of sales teams increased their revenue. In addition, 82% of salespeople are confident in their company’s 12-month growth strategy.
Partner selling is helping to drive growth; 84% of sales professionals believe it has a greater influence on revenue than a year ago. According to the global answer, 89% of sales teams are presently using partner sales. Recurring revenues (42% of revenue source) are increasing, with more than 90% of sales teams using multiple revenue sources.
Sellers face changing consumer expectations, which leads to challenging sales motions; 67% of sales professionals do not plan to fulfil their quota this year, and 84% missed it last year. According to the survey, marketplace competi
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