Microsoft’s Super Bowl Pitch: We Are Now an AI Firm

 

Microsoft made a comeback to the Super Bowl on Sunday with a commercial for its AI-powered chatbot, highlighting the company’s resolve to shake off its reputation as a stuffy software developer and refocus its offerings on the potential of artificial intelligence. 

The one-minute ad, which was uploaded to YouTube on Thursday of last week, shows users accessing Copilot, the AI assistant that Microsoft released a year ago, via their smartphones. The app can be seen helping users in automating a range of tasks, including generating computer code snippets and creating digital artwork. 

Microsoft’s Super Bowl commercial, which marked the company’s first appearance in the game in four years, showcased its efforts to reposition itself as an AI-focused company. The IT behemoth has invested $1 billion in OpenAI in 2019 alone, and it has put billions more into refining its AI skills. The technology has also been incorporated into staples like Microsoft Word, Excel, and Azure. 

The tech giant now wants customers and companies looking for an AI boost to use its services instead of rivals like Goog

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