One technological advancement that is subtly changing the marketing and customer engagement scene is Geofencing. It effortlessly connects your device to companies and services by drawing virtual borders around real-world locations. As soon as you cross these lines, you get relevant messages that are tailored to your area, including discounts, event reminders, or special offers.
Even if this technology helps some industries more than others, it poses serious privacy issues because it tracks your whereabouts and may generate issues with consent and data protection.
Let’s examine the workings of this technology, consider how important your mobile device is to this procedure, and consider the privacy issues in more detail.
Geofencing: What is it?
Digital technology known as “geofencing” creates imaginary borders around a predetermined region. It’s similar to encircling a location, such as a park, coffee shop, or neighborhood, with an invisible fence on a map.
As people enter or leave these designated regions, this equipment keeps an eye on gadgets like cell phones that depend on GPS, WiFi, or cellular data. Additionally, it monitors the movement of radio-fre
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