Cisco: Leadership Awareness Fuels the Booming Identity Market

The latest research conducted by Cisco Investments with venture capital firms reveals that most CISOs believe complexity in tools, number of solutions and technical glossaries are among the many barriers to zero trust. 

It has been observed that around 85% of the IT decision-makers are now setting identity and access management investments as their main priority, rather than any other security solution. This is stated in the CISO Survival Guide published by Cisco Investments, the startup division of Cisco, along with the venture capital firms Forgepoint Capital, NightDragon, and Team8.

Interviews with Cisco customers, chief information security officers, innovators, startup founders, and other experts led to the creation of the ‘guide’, which examined the cybersecurity market in relation to identity management, data protection, software supply chain integrity, and cloud migration.

From 30,000 feet up: More interoperability, less friction, and data that is genuinely relevant and understandable for decision-makers, according to interviewees, are the most essential requirements.

The main spending priorities of the report were fairly evenly distributed, with user and device identity, cloud identity, governance, and remote access receiving the most mentions from CISOs. 

Cloud security turned out to be the primary concern, with a focus on the newly emerging field of managing cloud infrastructure entitlements.


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