A Measure of Motive: How Attackers Weaponize Digital Analytics Tools

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Introduction

Digital analytics tools are vital components of the vast domain that is modern cyberspace. From system administrators managing traffic load balancers to marketers and advertisers working to deliver relevant content to their brand’s biggest fan base, tools like link shorteners, location trackers, CAPTCHAs, and digital advertising platforms each play their part in making information universally accessible and useful to all.

However, just as these tools can be used for good, they can also be used for malicious purposes. Mandiant and Google Cloud researchers have witnessed threat actors cleverly repurposing digital analytics and advertising tools to evade detection and amplify the effectiveness of their malicious campaigns.

This blog post dives deep into the threat actor playbook, revealing how these tools can be weaponized by attackers to add malicious data analytics (“malnalytics”) capabilities to their threat campaigns. We’ll expose the surprising effectiveness of these tactics and arm defenders with detection and mitigation strategies for their own environments.

Get Shor.ty

First entering the scene around the year 2000 and steadily gaining in popularity ever since, link shorteners have become a fairly ubiquitous utility for life on the Internet. In addition to the popular link shortening services like bit.ly and rb.gy, large technology companies like Amazon (a.co) and Google (goo.gl) also have (or had, in Google’s case) their own link shortening structures and schemas. In the legitimate advertising and marketing sense, link shorteners are typically used as a mechanism to track things like click-through rates on advertisements, or to reduce the likelihood that a complicated URL with parameter

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